The news seems to have finally arrived….. Fake tans are officially out!

Now that the orange glows, and fake mahogany tans, are truly dead in the water there is less desire to show flesh; instead there is a new desire to simply display the natural skin tones of birthright. 

For so long people have been trying to hide their natural skin colour behind a disguise of orange, rust looking fake bronze, or fake tan.

It seems, however, that the jury has struck its hammer and come up with a decision that they are no longer socially acceptable in 2010.

Indeed, natural skin is the most acceptable. I’ll use the examples of women like Michelle Obama and Dita Von Teese to illustrate my point.

Both are very different, but each is beautiful and very fashionable in their own skin.
You may have noticed a trend in this year’s publicity shots – all the models are showing their own glowing skin base colour, whatever their race.

Whether pasty white, chocolate, black, pink or yellow, living in your own skin is the biggest fashion trend of all, especially for the upcoming year.

If you are still slathering on fake tan or cremating your body under a sun-bed, then you have not only missed the plot, but the very real fashion trend to be natural.

This trend has grown season by season as tans have been reduced in depth to the barely sun kissed look using daily summer glow skin tanning creams just for beach holidays.