Paris Hilton is never one to shy away from the cameras, her fashion style uniquely hers. But with her Hilton style comes a range of signature fragrances and the latest, Siren will have you smelling like a star.This will be the heiress’s sixth celebrity fragrance and if it is anything like the others, will be a big success. The new scent was inspired by a fairy-tale mermaid world and was created with the help of Honorine Blanc and licensed by Parlux Fragrances.

Hilton’s perfume ads have received widespread attention for her provocative style, and Siren promotional advertising is set to have heads spinning. The latest perfume ad, Hilton is wearing a gold tail, her ‘apparently’ heavy blonde hair following and standing in front of ancient ruins.

The new fragrance contains mandarin, frangipani, apricot nectar, coconut orchid, honeysuckle, vanilla beans, water lily, creamy musk, and sandalwood notes. The bottle is mermaid shaped and details look like a splash of water.

Hilton’s new perfume collection contains two contains two eau de parfums and a scented Siren body lotion. The sexy fragrance comes out next months, so you can get your hands on the latest celeb perfume then.