Women love buying new underwear, and for some, it can be an addiction just as bad as shoes and handbags. There are hundreds of shapes and designs of underwear out there, and we would be lying if we said we didn’t browse through the sexy lingerie.

Etam is a new brand of underwear and is sure to tempt us with their stylish, cute design. This brand has newly surfaced by Russian supermodel and a French lingerie company to combine the frills and fancy colour that is Etam.

The underwear is stylish, yet comfortable. After all, who would know more about lingerie than a full time Russian model?

Natalia Vodianova was the brains behind the brand, and shared her ideas while the designers made the frilly cut.

This elegant brand is worth having a look if you head to fashions favourites boutiques or in Paris or London.