L’Oreal Melbourne Fashion Festival

The L’Oreal Melbourne Fashion Festival held its official program launch at Federation Square yesterday, much to the delight of fashion followers around the state.

Under the hot summer sun, models took to the black carpet catwalk, showing off next season’s hottest fashion trends.

The who’s who of the cities fashion world turned up to the launch event, and so too did Melbourne’s Lord Mayor, Robert Doyle, who was impressed with what he saw.

”We are a chic, we are a cool city,” he said.

Once again, he took the opportunity to promote his new vision for the state, saying fashion would play an important role in the recreation of Swanston Street.

Mr. Doyle was also joined by Deputy Premier Rob Hulls, who has been attending the festival every year for the past decade.

”I have a very close association with the fashion festival,” he said.

A stack of international designers will make their way to our shores over the next month, including Calvin Klein’s Francisco Costa and former Hermes chairman and chief executive Christian Blanckaert.

As usual, Australian biggest fashion industry icons and emerging designers will also be there.

The good news for the punters is that all of the festival events at Federation Square, including catwalk parades, will be free.

Emerging talent, established designers and chain stores catering for every budget will showcase new collections in parades at Federation Square, Central Pier at Docklands and Malvern Town Hall.

The festival runs from March 14 to 21, with tickets through Ticketmaster.

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