Online blogging has exploded on the global scene since the introduction of the World Wide Web decades ago.

While it has changed the way many industries operate, including journalism, public relations, web design and marketing, very few ever thought the fashion world would be embracing the new social trend.

That is until now…..

Social blogging on fashion events, new launches and general news in the industry are all now documented live onto the internet for fashion lovers to access more information, faster.

In a recent fashion launch by big players Dole and Gabbana, the front row seats were reserved for journalists or photographers, but for bloggers.

One of these was Scott Schuman of TheSartorialist.com, who summed up what the move means for the fashion industry.

“It was very nice Dolce & Gabbana put me, Garance and Bryan Boy and Tommy in the front row of their last show but they put these computers in front of us and made a big deal about it, like we were an athlete or something,” Schuman said.

“And so even though I think it was very nice I totally think it was just a media ploy for them to try and say, `we believe in blogs now’.

“But you know what, I will believe it if they still have three or four independent bloggers in the front row for the next three or four seasons.

“Then I will say, ‘Okay, they really are into it and they really believe it’, but if it’s just one season and they are not there next season it was totally just a marketing ploy.”