Soccer star and men’s fashion icon David Beckham stopped traffic in London last week when he unveiled the latest Emporio Armani Underwear collection. Beckham was surrounded by hundreds of fans in the new underwear line at London’s Selfridges Oxford street.

The soccer player and Armani model caused a stir when he stepped out on to the streets wearing only undies from the Autumn/Winter collection. In the latest ad, Beckham looks in top shape- his muscley torso creating media (and fan) attention.

Each year Beckham unveils the latest underwear collection from Armani, adding to his already recognisable fashion image and unique style. The best thing about Becks is he knows how to star on the football field as well as the fashion runway.

The Giorgio Armani Autumn/Winter 2009-10 collection is available for men to get their hands on now.